Pacific International Executive Search Recruits Director of Marketing and Communications for the American Bakers Association

Philadelphia, PA, December 2024 – Pacific International Executive Search is pleased to announce its successful collaboration with the American Bakers Association (ABA) in the appointment of Anne Fairfield-Sonn as Director of Marketing and Communications. This strategic hire will strengthen ABA’s ability to deliver impactful results for the industry under its new Strategic Plan.

Anne Fairfield-Sonn brings to ABA a wealth of experience as a marketing and communications leader with a proven track record across industries such as agriculture, consulting, finance, learning and development, and technology. Her ability to lead successful, multi-faceted digital marketing programs that enhance brand awareness, engagement, and revenue growth will be instrumental in positioning ABA to deliver high-value experiences for its members.

In her new role, Anne will focus on crafting a differentiated brand positioning, establishing a strong and authentic brand voice, and developing compelling storytelling strategies to engage ABA’s diverse audiences. By leveraging her extensive expertise, she will help ABA champion the baking industry and deliver on its refreshed purpose, mission, and vision.

Eric Dell, President and CEO of ABA, expressed his appreciation for Pacific International’s assistance in the recruitment process:

“Working with Pacific International was an absolute pleasure. I’ve had the opportunity to partner with many retained search firms over the years and was thoroughly impressed with Pacific’s level of professionalism, expertise, and responsiveness. They took the time to truly understand our needs and delivered an exceptional candidate who not only possesses the right skills but also aligns perfectly with our organization’s culture and values. The entire process was seamless, and the caliber of the talent they presented exceeded our expectations. We’re thrilled with our new team member, and I recommend Pacific for any organization seeking top-tier talent.”

Adam Nuzie, CCO and Managing Director, Americas at Pacific International added:

“We are thrilled to have supported ABA in recruiting Anne Fairfield-Sonn. Her expertise combined with her leadership experience and commercial acumen made her the perfect fit for this role. Anne Fairfield-Sonn is well-positioned to deliver on ABA’s vision, and we are confident she will make a significant impact. We look forward to our continued partnership in bringing high-impact leaders to ABA.”

This announcement marks a significant milestone for ABA as it continues to focus on delivering a high-value agenda for its members and advancing the baking industry through advocacy, innovation, and engagement. Anne Fairfield-Sonn’s leadership in marketing and communications will play a pivotal role in achieving these objectives.

About American Bakers Association
The American Bakers Association (ABA) is the largest, most established, and diverse trade association for the commercial baking industry in the United States. ABA’s community includes more than 350 member companies representing over 1,200 commercial baking facilities and an extensive industry supply chain.

Since 1897, ABA has served as the voice of the baking industry, offering compelling advocacy, insightful thought leadership, and comprehensive research on industry trends. ABA members also benefit from extensive business services including premier networking events, impactful knowledge sharing, and effective workforce development programs and training resources. ABA is committed to enhancing its mission by growing the category and promoting the industry as the destination workplace.

About Pacific International Executive Search
Pacific International, a globally recognized retained executive search firm, is dedicated to empowering Fortune 500, FTSE 100, and high-growth companies in building high-impact C-suite, senior-level, and strategic leadership teams. Their adaptability, agility, and client-centric culture focused on delivering exceptional value distinguish them in the ever-evolving business landscape.

Since 1997, Pacific has been committed to building lasting client partnerships based on trust and reliability, with a proven track record of successful C-suite and mid- to senior-level leadership project delivery across many key industries globally. Headquartered in London, UK, with regional offices in Philadelphia, PA, USA, and Dusseldorf, Germany, Pacific International is a Trusted Advisor shaping a future where organizations flourish with purpose and impact.

By offering services beyond Executive Search such as Diversity and Inclusion Strategies, Leadership Skills Assessment, and Succession Planning, they partner with their clients to develop future-ready leadership teams that reflect the richness of perspectives needed to navigate and excel in today’s dynamic business environment.